ASITA Jakarta Travel Mart (AJTM) is an event for the creation of a buying and selling market in the capital for tourism industry players, both domestic and international markets, packaged in a Business to Business (B2B) manner. After being successfully held for 4 consecutive years since 2016 and highly anticipated by tourism industry players, especially in Jakarta, after the 2020-2021 vacuum due to the Covid19 pandemic, this event was held again in 2022 and 2023, and now in 2024 in the form of a B2B Table-Top Event.

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AJTM is not only facilitating the transaction of tourist destination packages between Buyers and Sellers, but at the same time introducing and socializing Betawi Cultural icons to participating Sellers both from within and outside the country. Of course, this event is very helpful in the distribution program for the socialization of Betawi cultural icons initiated by the DKI Jakarta Provincial Tourism and Culture Office for tourism industry players.

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AJTM is very strategic and perfect as an event to promote travel packages for year-end holidays at favorite destinations for Indonesian and International Tourists. With the soaring middle-class tourists in Jakarta who have purchasing power, will be able to ensure that interest in vacations throughout Indonesia can be higher, especially on weekends and year-end holidays, thus making the AJTM event a significant activity and not to be missed.

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One of AJTM's important roles is to promote and introduce tourist destinations in Indonesia to domestic and foreign tourists about the natural beauty of all corners of the archipelago; especially favorite tourist destinations such as Bandung, Bali, Jakarta, Riau Islands, Joglo Semar, the beauty of corals in Bunaken and Raja Ampat, Medan, Makassar, Banyuwangi; and also the attractions of other tourist areas, such as the 10 (ten) New Bali destinations, namely: Lake Toba (North Sumatra), Belitung (Babel), Tanjung Lesung (Banten), Thousand Islands (DKI Jakarta), Borobudur Temple (Central Java), Mount Bromo (East Java), Mandalika Lombok (NTB), Komodo Island (NTT), the beauty of WAKATOBI (Southeast Sulawesi) and Morotai (North Maluku) as an effort to support the Indonesian Tourism program which has been launched by the Indonesian Ministry of Tourism.